Durand styling salon rebranded as Supercuts

Hair stylist Amber Reynolds gives customer Mary Gonzalez of Owosso a cut and style Thursday at Supercuts salon in Durand.

DURAND — Fiesta Salons is now called Supercuts, but the hair stylists who have worked there under both names want customers to know the most important things haven’t changed.

“It’s the same great staff,” stylist Amber Reynolds, an Owosso resident, said Thursday. “We do have two new girls, so we’re fully staffed now, but we want our regulars to know we’re still here.”

The name’s not the only change. The shop, located at 8787 Monroe Road in the Durand Plaza, was completely renovated, closing for 10 days and reopening Jan. 30 with new chairs, mirrors, floor, royal blue accent walls and a metallic counter emblazoned with “Supercuts.”

“It’s not hugely different, but it is better, especially with the remodel,” Reynolds said. “We needed it really bad.”

Another new thing is a “user-friendly” app by which customers can make same-day appointments, she said.

The rebranding is the result of a deal struck by Birmingham-based Vision Growth Partners and hair salon giant Regis Corp. in Minnesota to take over 65 hair salons in Michigan formerly called BoRics, Hair Masters and Fiesta Salons, as reported by numerous media outlets last fall.

In addition to the former Fiesta in Durand, the BoRics salons in Genesee County’s Swartz Creek and Grand Blanc have been rebranded as Supercuts. All three salons were closed at the same time for their remodels, Reynolds said.

An average of $50,000 is being invested in each of the acquired salons, Vision Growth announced last September.

Mary Gonzalez of Owosso said she is impressed with the shop’s new look, but that’s not why she drives to Durand when she needs a cut and style.

“I like the way Amber does my hair,” Gonzalez said. “I’ve been coming to her for four years. I’m here today because I want my hair to look nice for the Easter holidays.”

Along with Reynolds, store manager and stylist Kaylei Rambo is part of the original staff. All four of the shop’s stylists perform cuts (starting at $15.75), styling, color and waxing services.

The featured hair-styling brand is Paul Mitchell, though Supercuts also offers many others, including Prolage and Redken. Clients can walk in or make an appointment.

Reynolds said she and Rambo have reached out to as many clients as possible to let them know they’re still at the shop.

“We still roll out the red carpet for our guests,” Reynolds said. “We want to give them everything they expect and more.”

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