OWOSSO — How sweet it is: The fourth annual Downtown Owosso Chocolate Walk is just days away, set for 5 to 8 p.m. Feb. 9.
Ten bucks buys participants a box, map and the opportunity to collect a wide range of delectable chocolate treats and other giveaways from 27 downtown shops. Tickets can be purchased at The Bagelman, 210 S. Washington St., or online at Eventbrite (search Owosso Chocolate Walk).
“It’s a great night out for families and couples on a date night, and a great way to walk around downtown and look at the businesses,” said Josh Adams, executive director of Owosso Main Street.
“People can shop, have dinner and get some chocolate while they’re at it.”
The starting point is The Bagelman, where ticket holders pick up their boxes and maps. They will also receive their first sweet treat: chocolate chip bagel balls with chocolate cream cheese dip.
“My favorite part is the people coming in and out, people excited to get their boxes and take a walk,” Bagelman co-owner Grant Haller said. “It’s a lot of moms, daughters and friends, some of them bringing their kids and dragging their husbands along. A few date nights.
“They’re all ready to rock and roll with it.”
Boxes in hand, it’s on to whatever participating shop tickles their fancy. At Hankerd Sportswear on 116 W. Exchange St., visitors will be treated to hot chocolate and chocolate truffles for their boxes.
“They’ll get chocolate-d up good,” owner John Hankerd said.
This is the second year Hankerd Sportswear will take part in the Chocolate Walk. They did it to be part of the community, Hankerd said, and the event went so well they decided to join this year.
“What I liked most was that we got so many people from out of town. They came from Fenton, Flushing and Swartz Creek,” Hankerd said.
“It gave our store good exposure, and it was great to hear from people how great our downtown is. They loved the sidewalks and all the shops. It was really encouraging.”
Only 350 tickets have been issued and only a limited number are still available, Adams said. The Chocolate Walk has steadily increased in popularity. Four years ago, 100 people attended. Last year, the first 250 tickets sold in 30 minutes.
The walk is a fundraiser for Owosso Main Street, a city program established in 2009 to develop and promote business and activity in downtown Owosso. The program is operated by the Downtown Development Authority.
Owosso Main Street is involved in infrastructure and event planning in the downtown area. Initiatives include community-wide wayfinding signs, streetscapes and the Downtown Owosso Farmers Market.